Lead Research Agent.
New name in a sheet, personalized pitch in your outbox. Your Operator knows your business, researches the company, writes a brief, and drafts the message in your voice. You approve and send.
It knows your business. It works the lead for you.
Watch the sheet
Your Operator watches your Google Sheet 24/7 and never misses a row. The moment a company name and contact land, it goes to work. Form submissions, manual entries, CSV imports, it catches them all.
Research
It digs the web for the company: website, recent news, industry, size signals. It compiles a one-paragraph brief on what they do, who they serve, and what is happening now. Because it knows your business, it flags exactly why they fit. No enrichment subscriptions required.
Draft and deliver
It writes a personalized outreach email from what it knows about your business, the company brief, and your voice. Brief and draft land back in the sheet row. It can queue the draft in Gmail and ask before anything sends, so you approve with one click.
Your Operator fills the empty columns.
A new row hits Google Sheets, your Operator does the research, and columns E and F come back populated within two minutes. Every time, no off days.
- Company: Acme Holdings
- Contact: Jordan Reyes (jordan@acme.example)
Acme Holdings is a commercial roofing operator, ~22 employees, family-owned since 2008. Specializes in flat-roof retrofits for warehouses. Recently expanded into Cincinnati. Active on LinkedIn and a Chamber of Commerce member.
Hi Jordan — saw the Cincinnati expansion announcement, congrats. We help commercial-roofing teams cut quote-turnaround from a week to a day with custom AI agents. Worth a 15-min call this week? Either Tuesday 2pm or Thursday 10am works on my end.
What your Operator connects to.
Reads new rows as triggers. Writes research brief and draft back to specified columns.
Searches the public web for company info. No API key or subscription required for basic research.
Optional. Queues the personalized draft in Gmail Drafts and asks before sending, so you approve with one click.
Optional. Posts a Slack notification with the company brief and a link to the draft when a new lead is processed.
Just tell it what you want.
When a new row lands in my Google Sheet called "Leads", take the company name in column A and contact name in column B. Search the web for the company, write a one-paragraph brief covering what they do and who they serve, and put it in column E. Then draft a personalized outreach email introducing my business and why we might be a good fit for them based on the brief. Put the draft in column F. Also create a Gmail draft addressed to the contact email in column C so I can review and send with one click.
Common questions.
What does the research actually pull?
Public web sources: the company website, LinkedIn, recent news mentions, and any official press. Your Operator summarizes findings into a one-paragraph brief in your sheet.
Can I customize the outreach template?
Yes. Your Operator already knows your business and your voice, and you can give it constraints (length, tone, opening line). Every draft sounds like you while personalizing the specifics to each company.
What tier is right for this?
This is covered by Hapex Pro at $79/month. The work is multi-step reasoning (research, summarize, draft), and your Operator routes it to smarter models automatically so you never have to pick a model yourself. See pricing.
Does it actually send the outreach?
No. Your Operator drops the draft in column F of your sheet and optionally as a Gmail draft. It asks before sending. You hit send when you’re happy with it.
Can I trigger it on more than one sheet?
Yes. Your Operator can watch as many sheets as you have. Point it at one source or several, or use a single sheet with a routing column. It sees them all at once.
Still unsure if this fits? Read the docs or meet your Operator and tell it what your business needs. It costs nothing until you activate.
Every new lead. Researched and ready to contact.
Put your Operator on your leads today. It learns your business, works while you sleep, and gets sharper every week. Live in under an hour.